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Microeconomics, comprising of a set of principles that govern production, exchange and consumption of goods and services, is the foundation of the entire economic theory. Panneerselvam designed as a text book for undergraduate students in various engineering disciplines mechanical, civil and industrial engineering and for postgraduate students in industrial engineering and water resource management, this comprehensive and wellorganized book shows how complex economic decisions can be made from a number of. July 2012 these lecture notes cover a number of topics related to strategic pricing. Chapter 1 introduction industrial organization1, industrial economics, oligopoly, imperfect competi tion. This revised and updated edition of paul fergusons successful textbook integrates these. One of the early studies which still deserves reading today is a. Ferguson article pdf available in the journal of economic education 261.
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